The most important thing when building your business inside messenger is “open conversations”
What we are doing in utilising the open conversations to almost create a retargeting campaign that uses messenger to market to the people who have raised their hand by entering the competition.
Contest structure and rules
Needs to be high perceived value, something like a free holiday or car, etc this creates buyer pressure, the feeling someone gets when they are not constantly being sold to
Run the contest for 7-10, promote like crazy and incentivise people to tag, share and invite people to enter, this is where the virality comes from
Spend time on facebook, IG linked in, groups, quora, forums, etc
Spend between $30-$50 per day promoting your contest
The goal is to get around 1000 open conversations
You then use the broadcast to announce the winner and you want to tag them in the post for authenticity and provide and unannounced runner up prize
Step 1: Like or heart the contest post
Step 2: Like my page
Step 3: Comment below (If using a click to messenger ad, you would just say click here for the final step immediately in messenger)
When get the message, get them to reply to the message, so they become a subscriber
Build a keyword engagement inside of the system that looks for the word “contest or competition” so it sends them a message letting them know that they are in.
If you have an ecom store you could give them a discount of 20% in your store for say 72 hours, just an example, you can do whatever you want
Set up a sponsored ad to run a few days after the contest has finished giving them a great deal on the thing they entered to win
(emoji) SWEEPSTAKES – Win a unlimited chatbot and course on how to generate floods of leads, subscribers and even sales
How to win:
Step1: Like and share this post
Step 2: Comment below letting me know what business you’d grow with this messenger chatbot
Step 3: We will instantly send you a message with a link and instructions on how to enter
This contest is a pre opening contest for my brand new business venture where my goal is to help business owners like yourself, create a business using messenger
Want a high chance to win?
Step 4: You get 1 point for a thumbs up… 2 points for a love heart + smiley face or shocking face… IMPORTANT thumbs up + angry face does not count
Step 5: CHEATING IS ALLOWED
If you tag a friend, you entry will be accounted twice
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PRIZE(S)
One commenter will receive a chatbot for life